Today, we sit down with renowned copywriter, polaroid camera enthusiast, and founder of verygoodcopy.com, Eddie Shleyner.
His newsletter, VeryGoodCopy, is now growing ~100 subscribers a day with over 54,000 subscribers. He created 100s of free, addictive articles, interviews & courses about copywriting & creativity.
In 2022, he won HackerNoon’s “Email Newsletter of the Year” award. A few weeks later, he was voted a LinkedIn “Top Voice” in Marketing & Advertising.
Eddie is cool, but what we think is cooler than all his accolades, is his energy. He’s a perfect example of “Not Yelling.” He’s a chill, down to earth, introverted new father who’s found a way to make an awesome living doing what he loves. I think you’re gonna love this ep.
A few more cool thing about Eddie:
- Former Copy Chief at G2.com
- Winner: “Marketing MVP of the Year” at G2
- Freelance clients include: Google, Hubspot, The Hustle, Forbes, Geico, SEMRush and many more.
- He’s recognized among 15 “must-follow” marketing thought leaders on LinkedIn with 75,000+ followers & 1M+ monthly content views
- Email Newsletter of the Year (Nominee) by HackerNoon
Eddie, Bill, and Miles journey through:
- How he got into copywriting (on accident)
- How he left G2 to build his newsletter
- Using LinkedIn to create a growth loop
- Growing an audience (without yelling)
- Nuanced creative outlets that spark new ideas
- Some copywriting tips
- Having kids
- His new course, Transformational Landing Pages
Subscribe to his newsletter: verygoodcopy.com
Follow Eddie on LinkedIn: eshleyner
The Landing Page Course we discuss (highly recommend, it’s so good!): verygoodcopy.com/vgc-masterclass
