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Gill Andrews – Copywriting, constraints, and creative rituals

October 19, 2022

Gill Andrews (all the way from Frankfurt Germany) is a conversion copywriter and web consultant who helps small and medium businesses turn their underperforming websites into slick lead-generating machines.

When she’s not writing copy or auditing websites, she’s blogging on her website, teaching other business owners — especially those who take care of their websites themselves — how to make their websites work better.

If you ever feel like you need to have it all figured out in order to be successful, you’ll want to tune in to this fascinating conversation with Gill.

This is one of the most unique perspectives I’ve heard around copywriting, business, and the creative process.

You’ll also pick up a few useful tips about how to write your copy without sounding like everyone else.

Some things we cover…

  • Comparison traps
  • Your way vs. the right way?
  • Creating structure and constraints
  • Having a weird ritual
  • Trusting yourself
  • Professionally extroverted, personally introverted
  • “They all sound the same.”
  • SEO and sticking to one simple strategy vs. “all of them.”
  • Getting comfortable with selling
  • I’m not for everyone
  • Being psychologically comfortable

Follow Gill on



Twitter: @StoriesWithGill

Read her book:



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